A Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy, Michael Schrage also teaches consults and advises on innovation, metrics, and network effects. He is the author of Who Do You Want Your Customers to Become?, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas, and his newest book from MIT Press. Recommendation Engines. He's also pioneering research on “selvesware” - a word he coined - which explores how analytics can be used to augment aspects, attributes and talents of productive individuals.